Simona Gabriela Buzatu


senior BRAND & MARKETING expert

with 20 years of experience

Disciplined creator focused on data and research (B2B, B2C, B2P) to create strategies, brands from A-Z and communication campaigns.


My journey started with the High School and University of Art in Bucharest, Romania, where I followed the path of traditional graphic design. In the 2nd year at the Art University, I became very interested in computers and I found my first job as a film editor where I worked for a year doing video editing. Then I had the opportunity to work for 3 years in the fascinating field of television at the National Media Centre, where I created visual effects and motion graphics design for tv shows and commercials.

printscreen generic

In 2003 I started my own path as a freelancer. Proud to tell you that I was one of the first in Romania.

Filled with hope, dreams and a lot of enthusiasm, I began working with entrepreneurs worldwide, offering at first graphic design, web design and coding (flash, html, css) and later visual and verbal communication content, marketing and branding services.

My website through the years

Client early work

Now I am a versatile asset for companies that want results and are not afraid to try unknown paths. 


My strength is understanding the target audience.


I become a disciplined creator with a focus on B2B, B2C, B2P data & research that I use to create strategies, brands from A-Z and communication campaigns. I always experiment and find the best edge to promote my clients’ businesses.


Over the years I had the opportunity to work with many well known international brands, agencies, organizations, media outlets, but also with public figures and small business owners.


A few notable clients: Vodafone, Romania Libera, National Media Center (National Tv,N24 & Favorit Tv), European Drinks and Florin Chilian.


I created 2 well-known brands in Romania: Hello Donuts, coffee and donuts, available in Mega Mall, Park Lake and Afi Cotroceni Bucharest, and Imprinto, a printing center, available in 17 locations in Bucharest and another 35 in other cities in Romania.


In general I have long term collaborations with my clients and the most requested service package is outsourced marketing.

Due to my vast experience in the field of web, print & TV, working with over 500 brands, I have thorough knowledge of the technical process, creative stages, and also the implementation process. This is why I can successfully handle complex projects, starting from the strategy and planning stage, concept, verbal and visual communication, to implementation, coordination, launching, promoting, managing and even 1:1 or team coaching. 


My mission is marketing education


Because I like to teach, but also to find new ways of using my skills and playing with technology, I started in 2011 a video series about marketing. After some years I took the idea further and made a branding show with 28 episodes that were published weekly online. 



In 2020 I published my first book, written in Romanian "BRAND.Jocul antreprenorial la alt nivel.Teorie si practica in marketing" (BRAND. The entrepreneurial game at the next level.Theory and practice in marketing), followed by the English version that will be publish soon "BRAND. Do what you love! How to build a fantastic personal & business brand".

branding books
book layout

Worshops, webinars & training

In recent years I have been organizing a series of workshops, webinars and programs for entrepreneurs

  • WEBINAR - Brand aligment

    Webinar dedicated to those that wish to have employers that can understand and care about the company brand. It is carried out with a maximum of 10 employees, online or at the client's headquarters if it is located in Bucharest.

  • WORKSHOP - The basics of marketing

    Orientation workshop through which entrepreneurs get acquainted with the most used terms and recent trends in the field so that they can better communicate with their internal or external marketing department. (video on demand and Q&A session). 

  • PROGRAM - Incubrand

    For start-ups or companies that want to reach the next level, I have tailored the INCUBRAND program, a self-knowledge system for entrepreneurs in any domain.

    The program is based on universal philosophical-psychological methods, academic and practical information of global and local branding, as well as a series of interactive tools made toghether with the help of Artvisiona team.

    In 30 days the program helps us to analyze the business, to outline the right strategy, and in the end, helps us to draw a vision about how to build verbal and visual brand communication

I also coordinate directly with many entrepreneurs to monitor the trajectory of the brand and marketing campaigns on a monthly basis according to the strategy outlined together at the begining of the year. 


My signature in art is ONA

I was fortunate to have Ana Ruxandra Ilfoveanu as my mentor from an early age, until the last years of university, but I was never interested in becoming a known artist.

Art has been just the opportunity to express myself and learn constantly new skills which now are a very important part of my daily creative process. I always try to integrate elements created by hand (drawing, painting, etc.) in as many branding projects as I can (web design, packaging, visual identity, etc.) if there is a use for it. 

Selected artwork

Sometimes when I create I tap into something deep, meaningful and unique. I can connect with a place that doesn’t need for any clarification.

I am just “there” and doing “that”. I found out that people call this state of mind “flow”, a sort of meditation.

Unfortunately now I spend less time creating for myself because I am very focused on my business, but when I do, I like to explore new ways of making beautiful things, using various techniques from traditional art (drawing, painting, calligraphy, lettering, illustration, engraving, modeling, collage, etc.) to mixed media or sometimes, multimedia.


My favorite techniques are watercolor, ink, acrylic art and clay modeling. 

Do you need to improve your brand?

Do you want to finally make a change?

Maybe you have a question or…
just want to say hello


Either way, I encourage you to send me a message.

Let’s talk!