💡 Are you curious what the top deadly mistakes are for entrepreneurs when starting, scaling, or pivoting a business? These pitfalls are so easy to fall into and, at the same time, act as client repellents.
1. Not having a business plan
2. Not having a vision
3. Not aiming for market positioning
4. Relying on selling power alone
5. Not having a brand
👉 Read more about branding in my book “Brand. Do what you love” in my book shop:
https://shop.simonabuzatu.com/product/ebook-brand-do-what-you-love/
📕 Table of contents:
Chapter 01: The history of entrepreneurship
Chapter 02: Introduction to branding
Chapter 03: The 3 essential strategies
Chapter 04: Brand strategy
Chapter 05: The business and the military strategy
Chapter 06: Brand positioning
Chapter 07: Additional positioning strategies
Chapter 08: Consumer psychology
Chapter 09: Brand personality
Chapter 10: Brand archetypes
Chapter 11: Brand architecture
Chapter 12: Brand alignment
Chapter 13: Brand partnerships
Chapter 14: Multisensory branding
Chapter 15: The rebranding process
Chapter 16: The 10 factors that give strength to the brand
Chapter 17: Brand stories