The Art of Print project was created by the full-service agency Artvisiona in collaboration with the print company Emprint. It started on November 20, 2023, with a multisensory exhibition at the Elite Art Gallery in Bucharest.
Over the course of the five days, the public had the opportunity to touch and view the graphic prints enhanced with UV lacquer and the stunning 3D effects created using Konica Minolta’s state-of-the-art MGI JETVARNISH 3DS. On the first day of the show, complimentary reproductions of the posters were made available for guests to take home.
The Art of Print project continues online, through the website www.artaprintului.ro and social media, where each work will be displayed separately, beginning with the essential phases of the printing documents (DTP) and ending with the final result, so that anyone can achieve the desired effects exemplified.
- expertise and printing by Emprint.ro;
- marketing campaign and content production by Artvisiona;
- concept, graphic design, and DTP by Simona Gabriela Buzatu.
The primary aim of the project initiative is to educate the general public about the possibilities presented by new technologies and the realization of print materials.
It’s a chance to show the work that goes into the operations of a contemporary printing company while also proving that printing is still useful and can benefit companies and brands.
The primary target audience for this project is advertising agencies, brand owners, students, and everyone with an interest in graphic design who wants to discover the mysteries of this intriguing industry.
Using a unique support, clever and practical ideas with captivating designs, and contemporary printing methods, amazing graphic design with tactile enhancements, eye-catching decorations, and organic finishes can be produced. These are just a handful of the techniques used by brands to create luxury prints, which grab the attention of manufacturers and customers alike with their eye-catching and useful qualities.
A really valuable print accomplishes its primary purpose of serving as a brand ambassador. Emprint and Artvisiona have shown that printing is still an essential tool for numerous businesses.
More details about this project: