For a long time, I wanted to write about this subject. It’s something so new that I hesitated to draw a definitive conclusion. Still is, but I guess now is a better time than last year.

Like you, I have gone through all the emotions possible.
First reject. Then panic. After that, be afraid, and at last, try to find the positive in the situation. After this whole process, my psychology skills came to the rescue, as always. This is what happens after 20 years of learning psychology as a framework for branding.

Why this avalanche of emotions?

Because humans are afraid of change. A stress response.
AI is not just any change, but a huge one.
So buckle up! It’s a ride, and not a fun one.

Some notes that I gathered about this subject are:
AI will replace us.
AI will operate without human control.
AI will make some industries disappear.

I think that these are some good assumptions, but at the same time, they are exaggerated.

What changed?

We have a multitude of possibilities to achieve our goals.

As a creator, my first questions are:
Do you want to waste your energy doing boring, repetitive tasks?
👉Do you want to bring your dream concepts into reality?
AI can help you cut corners where it matters

Multiple choices can make your process confusing

In general, when we have to pick one winner from a pile of things, we will make none. More than two choices of the same thing, and a person will quit choosing and get to another thing to do entirely.
The simultaneous release of AI solutions can be a bit mind-fogging for now, but in time, the best solution for one task will win and become, just like using Google Translation, a tool to make progress in your daily life.

More competition worldwide

Business is hard, as it is in general. AI technology will make it even harder. The only solution is to be more focused and to learn to stay above water. Learn and find solutions for your business.
You can’t put the genie back in the bottle. It’s here to stay, and the future will be harsher. Prepare yourself!

What is next?
Who will win?
Who will lose?

The future is not for everybody

Life is a constant battle. Just learn about your immune system. You’ll be amazed at how much energy, effort, and fighting are required just to pass a minor cold. The best will win. Adapt or die.

The solution is to become multidisciplinary. Complex human-emphatic thinking is harder to replace. Learn every single day. Learn AI, but try not to become dependent on this technology. Always choose originality.

There is some gossip about search engines labeling AI content creation in the future. So use them with ethics in mind.

Do you know that when you use AI technology online, all the data is used to train the programs? Is like educating a child. Also, the companies collect and analyze the data, but this is another topic.

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