💭🤔Do you know that we are biologically wired to respond to stories?
This is the reason all humans love stories.
We bond over our mutual experiences and enjoy sharing them.
We love telling, reading, and hearing stories.
We get emotional, whether they are real or made up.
We relate to strangers sharing how they’ve grown and learned from their mistakes, how people fall in love, how a hero overcomes impossible obstacles, and even better, how light always conquers the dark.
We respond to stories like we’re there.
And the secret is that by using this psychological mechanism, we can connect with our public like never before.
What is your favorite brand story?