I have a multidisciplinary approach to business
With extensive experience across web, print, tv, and radio, having worked with over 600 brands, I bring deep expertise in technical processes, creative development, and implementation.
This allows me to lead complex projects from strategy and planning through concept, verbal and visual communication, execution, coordination, launch, promotion, and coaching.
I also coordinate directly with many entrepreneurs to monitor the trajectory of the brand and marketing campaigns on a monthly basis according to the strategy outlined together.
With extensive experience across web, print, tv, and radio, having worked with over 600 brands, I bring deep expertise in technical processes, creative development, and implementation.
This allows me to lead complex projects from strategy and planning through concept, verbal and visual communication, execution, coordination, launch, promotion, and coaching.
I also coordinate directly with many entrepreneurs to monitor the trajectory of the brand and marketing campaigns on a monthly basis according to the strategy outlined together.
Brand strategy first. Everything else follows with purpose
Every package begins with an insightful brand strategy, built on thorough research, careful planning, and clear direction.
This foundational step is required even when we collaborate solely on a website or packaging design.
Branding & Marketing
Core Services
⭐ STRATEGY
I build local and international strategies for B2B, B2C and B2P business
👉 LEAD YOUR TEAM
I lead and direct your creative and marketing team to implement the created strategy
✏️ BRANDING
I create a brand, rebranding or refreshing an existing brand from A-Z
🔍 POSITIONING
I enhance brand positioning by finding the best competitive edge.
🎯 STRATEGIC CONSULTANCY
I resolve a specific problem: communication, reputation, positioning, product or service
📝 INTERNAL BRAND ALIGNMENT
I train the marketing and creative team for internal brand alignment or other brand and marketing related
📖 EMPLOYER EDGE
I hold workshops and courses about brand and marketing for employers
Frequently Asked Questions
I use AI throughout my entire workflow, from research, programming, and initial idea sketches to solving technical problems and other non-creative tasks.
When it comes to creative work like text, images, video, or sound, I try to stay true to my own style and vision. At the same time, I’m also experimenting with my own concepts in this field, though I haven’t found a fully satisfying outcome yet.
Branding or Rebranding should begin with the following mental note: it is not a cost, but an investment. One that, if done correctly, will generate exponential revenues over the lifetime of your business.
When it comes to branding, the answer to these questions (as with other aspects of business, for that matter) is “it depends.”
A small business with ten employees and a customer base limited to a 40 km radius needs a completely different rebranding solution than a Top 300 company with 100,000 employees that is expanding globally.
Most small and medium-sized businesses invest between €5,000 and €15,000 in a branding or rebranding process.
Execution can take 3–6 months, while implementation typically lasts 6-24 months.
It begins with a focused 15-minute discovery call, just enough time for both sides to see if we’re a genuine match.
If we are, you’ll receive a clear proposal. Once approved and the contract is signed, we move directly into strategy, the foundation of every engagement. From there, the process is tailored specifically to your project.
Yes. I do not work with businesses that operate, or intend to operate, unethically. In addition, I deliberately avoid the following categories:
- Big Pharma & medical
- Ultra-processed foods & drinks
- Betting & casino
- Videochat & adult
- Any Faith & religion
These boundaries allow me to focus exclusively on projects that align with my values and professional standards.
Yes, my role is limited to analyzing and crafting strategies for any Paid Media, Social Media, and Influencers.
The implementation can be managed by a third party, which I’m happy to oversee if needed.
The first and most important step is always strategy.
Before any creative work begins, I conduct thorough research and fully immerse myself in your business model. This includes a deep analysis of your target market and a clear mapping of both direct and indirect competitors.
This research-driven approach ensures that every subsequent decision is grounded in reality and aligned with your business objectives, delivering the strongest foundation for our work together.
The fastest way is to book the 15-minute discovery call or send me an e-mail: me@simonabuzatu.com
It is necessary to have a concrete list of your needs or urgencies.
Be prepared to take into account that I usually start with a brand strategy as the first step in any new project, so that I can put everything in order for the next steps and our long-term collaboration.
Ready to build a strong foundation?
Can’t find what you’re looking for?
Products, Courses & Webinars
I’m really passionate about education. I’ve been sharing my knowledge online since the early days of blogging and YouTube, creating video series, workshops, webinars, and other educational materials on marketing and branding.
In 2023 I released Brand. Do what you love, a practical branding handbook available now in both Romanian and English that walks you through the full process of creating, positioning, and growing a powerful brand from start to finish.
Brand. Do what you love
Brand.Jocul antreprenorial la alt nivel
Incubrand Program
The Basics of Marketing
Accountability partner for business owners