They say you can’t build a solid future without honouring your past
Somewhere near the roots of my family tree sits Constantin Tănase, the bold Romanian theatre legend who broke patterns when few dared. That same restless spirit ran through a salt mine and paper-bag factory in the 1920s, through a post-Revolution real-estate agency, a deli factory and a local magazine. My parents dreamed big and opened doors. I inherited the same fire.
In 2003, while most chased the safety of a contract, I became one of the first freelancers in Romania. Twenty years and 600+ projects later, that decision still fuels everything.
Artvisiona Agency was built on respect for those roots. Together with my team, we help entrepreneurs everywhere turn ambition into brands that last. The projects I love most are the ones that feel alive. Because the best brands, like the best lives, are built by people who honour their roots… and then plant something even greater.
My Journey
short version
I studied art and design in Bucharest and began my career in television as a motion graphics artist. In 2003, I started freelancing, working with entrepreneurs and brands on design, branding, and marketing.
Over the years, I have worked with agencies, media outlets, public figures, and international companies, including Vodafone, KFC, Jiffy Steamer, and Florin Chilian. I founded Artvisiona Agency and created successful brands such as Hello Donuts, Euflora, and Imprinto.
I genuinely enjoy all the projects I work on, but I’m especially passionate about those in print, packaging, cosmetics, food and drink, and children’s products and services. I’ve also delivered great results for clients in more specialized sectors such as automotive, agriculture, and sports.
Alongside my client work, I’m really passionate about education. I’ve been sharing my knowledge online since the early days of blogging and YouTube, creating video series, workshops, webinars, and other educational materials on marketing and branding.
In 2020 I released Brand. Do what you love, a practical branding handbook available in both Romanian and English that walks you through the full process of creating, positioning, and growing a powerful brand from start to finish.
My Journey
extended version
The Beginning
My journey started at the Art School “Nicolae Tonitza” (Elementary School & High School) and University of Art “Unarte” in Bucharest, Romania, where I followed the path of traditional graphic design. I hold a degree in pedagogy, graphic design and textile arts.
Freelance Years
In 2003 I started my own path as a freelancer. Proud to tell you that I was one of the first in Romania.
Filled with hope, dreams, and a lot of enthusiasm, I began working with entrepreneurs worldwide, offering at first graphic design, web design, and coding (flash,html,css) and later visual and verbal communication content, marketing, and branding services. I even got the opportunity to work on two amazing 3D projects for the music videos of Florin Chilian: Ten & Even if, and later created and launched a station identity for Senso Tv, a local television.
Also, in this period I was involved in a major packaging design project for Fortuna Coffee, which they still use, that pushed me to learn in-depth DTP and printing techniques by actually overseeing the whole process in the typography.
My Website Through The Years &
Client Early Work
In time I have managed to build a full service branding agency: Artvisiona
Over the years I had the opportunity to work with many well known international brands, agencies, organizations, media outlets, but also with public figures and small business owners.
A few notable clients: Vodafone, Jiffy Steamer, Ipix, KFC, Romania Libera, National Tv, European Drinks and Florin Chilian.
I created 2 well-known brands in Romania: Hello Donuts (coffee and donuts shop, available in Mega Mall, Park Lake and Afi Cotroceni Bucharest) and Imprinto (printing center, available in 17 locations in Bucharest and another 35 in other cities in Romania).
In general I have long term collaborations with my clients and the most requested service package is outsourced marketing.
My mission is marketing education
Video & audio on demand
Because I like to teach, but also to find new ways of using my skills and playing with technology, I started in 2011 a video series about marketing, in romanian language.
After some years I took the idea further and made a branding show, Explicobrand, with 28 episodes that were published weekly online.
Books
In 2020 I published my first book in Romanian: “Brand. The entrepreneurial game at the next level. Theory and practice in marketing”. Using the VARK model to learn I created a multimedia book, 3 in 1: paperback, audiobook, and digital version. Also, through the paperback version of the book, 5 videos can be accessed by scanning a QR code.
In 2023 I launched a more simplified version in English, available in digital format: “BRAND. Do what you love! All you need to build a fantastic personal & business brand”. All the books are available in my shop.
Worshops, webinars and training
In recent years, I have been organizing and facilitating a series of targeted workshops, webinars, and specialized programs designed for entrepreneurs, companies, and their employees. These initiatives focus on practical marketing education and personal development.
Key offerings include dedicated sessions on Brand Alignment to help businesses build consistent and impactful brand identities. I also lead orientation webinars on The Basics of Marketing, where entrepreneurs quickly become familiar with essential terminology, core concepts, and the latest industry trends.
Additionally, I have created the Incubrand program, a unique self-knowledge system tailored for entrepreneurs across any domain. This program supports participants in gaining deeper self-awareness, aligning their personal strengths with their business goals, and building a strong foundation for long-term success. It also forms part of the initial strategy process I develop when working with a new client.
The Brand Alignment Workshop is designed for companies that want their employees to truly understand, embrace, and actively support the organization’s brand.
Rather than treating the brand as something reserved only for marketing or leadership, this workshop helps teams develop a genuine connection with the brand’s values, vision, messaging, and purpose.
Delivered in small, focused groups of maximum 10 participants, the workshop creates an intimate and interactive environment where employees can openly explore what the brand stands for and how their individual roles contribute to its consistent representation.
Through practical exercises, real-life case studies, and guided discussions, participants learn to align their daily behaviors, communication, and decision-making with the company’s brand identity.
The workshop can be conducted entirely online or in person at the client’s headquarters in Bucharest, offering flexibility to suit the company’s needs and preferences. By the end of the session, employees gain a deeper appreciation of the brand and leave equipped with clear, actionable insights on how to represent it authentically and consistently in their work.
This program is especially valuable for organizations looking to strengthen internal brand culture, improve employee engagement, and ensure that every team member becomes a true brand ambassador.
This orientation webinar is designed specifically for entrepreneurs who want to build a clear and solid understanding of marketing fundamentals.
It provides an accessible introduction to the most commonly used marketing terms, concepts, and current industry trends, enabling participants to communicate more confidently and effectively with their internal marketing teams or external agencies.
The program combines flexible self-paced learning with live interaction.
It includes a series of high-quality video-on-demand modules that cover essential marketing topics in a structured and easy-to-follow format.
These are complemented by a dedicated live Q&A session, where participants can ask questions, clarify concepts, and receive direct guidance. Practical exercises are also included throughout the program to help entrepreneurs immediately apply what they learn to their own businesses.
By the end of the webinar, participants will have gained a confident grasp of key marketing terminology and the latest trends shaping the industry.
This knowledge empowers them to make more informed decisions, ask the right questions, and collaborate more effectively with marketing professionals, whether in-house or external.
The Basics of Marketing orientation webinar serves as an ideal starting point for entrepreneurs who want to better understand the language of marketing and strengthen their ability to guide and evaluate marketing activities within their companies.
The Incubrand Program is a unique self-knowledge and strategic development system designed specifically for entrepreneurs across any industry.
It helps participants gain deeper self-awareness, align their personal strengths with their business goals, and build a solid foundation for sustainable long-term success.
Created for start-ups and companies that are ready to reach the next level, the program combines personal development with strategic business thinking.
It is built on universal philosophical and psychological methods, supported by academic and practical insights into both global and local branding practices.
Additionally, it incorporates a series of interactive tools developed in collaboration with the Artvisiona team.
Over the course of 14 days, the Incubrand Program guides entrepreneurs through a structured process of business analysis and strategic planning.
Participants explore their own values, motivations, and strengths while evaluating their current business position.
This dual focus enables them to define a clear and coherent strategy and, ultimately, to develop a strong vision for both verbal and visual brand communication.
The program also serves as a foundational part of the initial strategy process I create when working with new clients, and is a 1:1 process.
By blending deep self-reflection with practical branding methodology, Incubrand helps entrepreneurs move from uncertainty to clarity, ensuring that their personal identity and business direction are fully aligned from the very beginning.
Now
I am a versatile asset for companies that want results and are not afraid to try unknown paths.
I become a disciplined creator with a focus on B2B, B2C, B2P data & research that I use to create strategies, brands from A-Z and communication campaigns. I always experiment and find the best edge to promote my clients’ businesses.
Due to my vast experience in the field of web, print and TV, working with over 600 brands, I have thorough knowledge of the technical process, creative stages, and also the implementation process.
This is why I can successfully handle complex projects, starting from the strategy and planning stage, concept, verbal and visual communication, to implementation, coordination, launching, promoting, managing and even 1:1 or team coaching.